Mar 3, 2012

[Art & Copy]

As people who love advertising, Jordan and I watched Art & Copy and couldn't stop talking about it. We have a deeper appreciation for the creativity, intimacy, and passion that is involved in the business. We study it, we are surrounded by it, and we interact with it as consumers and marketing/PR majors. Often we find that people have a strong negativity towards this industry, and that is mainly because they don't understand what it is at the core. This film captures the truth, and it reveals its raw potential for greatness. 

"ART & COPY is a powerful film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion."

"most advertising is pretty offensive, intrusive, aggravating, annoying, and intellectually based at the lowest common denominator, so its a hard business to remain prideful. But I happen to believe that when advertising is done well, the wall or the billboard that celebrates a brand artfully and beautifully can be part of our culture as opposed to some form of pollution."  -  Lee Crow 

This is a brilliant documentary. I promise it will inspire you. 

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