[Art & Copy]

As people who love advertising, Jordan and I watched Art & Copy and couldn't stop talking about it. We have a deeper appreciation for the creativity, intimacy, and passion that is involved in the business. We study it, we are surrounded by it, and we interact with it as consumers and marketing/PR majors. Often we find that people have a strong negativity towards this industry, and that is mainly because they don't understand what it is at the core. This film captures the truth, and it reveals its raw potential for greatness. 

"ART & COPY is a powerful film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion."

"most advertising is pretty offensive, intrusive, aggravating, annoying, and intellectually based at the lowest common denominator, so its a hard business to remain prideful. But I happen to believe that when advertising is done well, the wall or the billboard that celebrates a brand artfully and beautifully can be part of our culture as opposed to some form of pollution."  -  Lee Crow 

This is a brilliant documentary. I promise it will inspire you. 

{SOMM}

This new documentary looks fascinating. It's about four sommeliers who live and breathe wine, and they are attempting to pass the Master Sommelier Exam. Watch this trailer to see what I mean...

"A sommelier, or wine steward, is a trained and knowledgeable wine professional, commonly working in fine restaurants, who specializes in all aspects of wine service as well as wine and food matching. The role is more specialized and informed than that of a wine waiter."

{Carl Pendle's Foraging Wild Mushrooms}

Here is a bit of inspiration to start out your new week. A short film about chef Nik Westacott and his love for mushrooms, by Carl Pendle shot with his Canon 5D. I hope this makes you as happy as it made me.

beautiful right? And what a unique hobby! I want to cook in the woods. That should be added to the fall checklist.

{ingredients}

Ingredients is a documentary about food.

We live in a society where people are more clueless than ever before about where their food comes from. The system of food has cheapened, people are lazy, nutrition is not a top priority, and really, most people will choose the way that is the most convenient to eat a meal and move on with their day. It's so obvious, especially in places like Marion, Indiana where all you see when driving down the bypass is fast food.

The good thing is, not everyone has chosen to live like this. Some people have realized the benefits of eating local, and they are choosing a new path of sustainable food and a connected community. Thanks to the farmers and chefs who work hard to open up the eyes of our culture, because we need to change our habits and fight against the temptation to do what is easiest.

I will admit, I never seriously thought about local food until I studied abroad in Ireland. There, everyone buys local. Food is an experience. Food means community. The Irish will walk into town to specialty shops and take as much time as needed to buy food and prepare their meal. I was fascinated by this, and inspired. And now I want to get moving and live like I care about my health.

Lets "bring good food back to the table"

You can rent the film from itunes and watch, or buy it on their website for $20.00.